In our testing, people have found AI-organized search results pages more helpful. And with AI-organized search results pages, we’re bringing people more diverse content formats and sites, creating even more opportunities for content to be discovered.
More connections to the best of the web
We know that people want to go directly to the source for many of their questions. With AI in Search, we’re focused on helping people discover content and perspectives from a wide range of sources across the web.
We’ve been testing a new design for AI Overviews that adds prominent links to supporting webpages directly within the text of an AI Overview. In our tests, we’ve seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them. Based on this positive reception, starting today, we’re rolling out this experience globally to all countries where AI Overviews are available.
In addition, as we shared at Google Marketing Live, we’ve been carefully testing ads in AI Overviews for relevant queries. We’ve seen that people are finding ads directly within AI Overviews helpful because they can quickly connect with relevant businesses, products and services to take the next step. Following positive feedback, we’re starting to bring ads in AI Overviews to the U.S. for relevant queries, so we can continue to connect people with the products and brands that are helpful to their searches. You can read more in this post.
Whether it’s searching with text, audio, voice or images, we’ve always worked to expand the type of questions you can ask on Google. With AI, we’re continuing to reimagine how Search can help get you the information you need — fast — and we’re looking forward to bringing these experiences to more people around the world.
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