Daft Punk photo Jeff Vespa/WireImage, Burger King photo Evan Agostini/Getty Images for Jimmy Kimmel
Burger King has been enjoying some free advertising since a catchy new TV spot dropped earlier in the NFL football season, and consumers started losing their minds over the Whopper, arguably the best burger that has ever existed. While TikTok users have made the commercial a trending sensation, Daft Punk might just turn out to be the biggest beneficiary of the trend, which has seen their song in nearly every version.
The commercial, which appeared on Burger King’s official YouTube in November of last year, has seen over a million views with its highly creative lyrics, “Whopper, whopper, whopper, whopper, junior, double, triple whopper.” It’s not known whether the lyricist popped a blood vessel coming up with those words, but it’s so repetitive that the song finds a way to climb up in the brain and stay there rent-free, which is every marketer’s dream come true.
That song has since been remixed into “Bohemian Rhapsody” by Queen, “Bad Romance” by Lady Gaga, and even “Flowers” by Miley Cyrus. However, one version has risen to the top as a fan favorite, with TikTokers tagging the burger chain and making sure they notice. Daft Punk’s “Harder, Better, Faster, Stronger” wins by a landslide, and even Burger King itself has commented.