“Avatar,” “M3GAN” To Rule MLK Box-Office


20th Century Studios

“Avatar: The Way of Water” is expected to top the box-office for a fifth weekend in a row over the Martin Luther King holiday long weekend in the U.S., with the film tracking for a $27-28 million domestic haul for the three-day and $35 million haul for the four-day.

The film will hit $566.7 million by the end of Monday, passing “The Dark Knight” ($535M) and the live-action “The Lion King” ($544M) to become the thirteenth highest-grossing movie of all-time domestically.

The film will retain all the premium format cinemas (Dolby, Imax, PLFs) again this weekend, not really giving any of them up until M. Night Shyamalan’s “Knock at the Cabin” arrives on February 3rd.

“M3GAN” is set to take second, with the film set for a $17.5 million three-day and $20.7 million four-day haul to bring its domestic total to $59.2 million.

Universal’s “Puss in Boots: The Last Wish” will come in third. It made its PVOD debut last weekend, which means the impact should’ve been felt this weekend. So far, it has been unaffected and is on track for a three-day drop of just 26% down to $10 million and a four-day haul of $13 million. It will have taken in over $105 million by the end of Monday.

Also faring well is the Tom Hanks-led “A Man Called Otto” which is looking to beat its four-day expectations and is on target to take in $11-12 million for the four-day holiday.

A new wide release this weekend, the Gerard Butler-led action film “Plane,” will debut in fifth place with a three-day of around $8.7 million and a four-day of $9.5 million. It’s looking to debut with around the same number that Michael Bay’s “Ambulance” did last year.

Warners’ “House Party” remake, originally going to be a straight-to-HBO Max title, maybe should’ve stayed that way as its debut is expected to only do in the mid-single digits.

Source: Deadline



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