Whilst Peacock broadcast last night’s Golden Globes ceremony live alongside the main terrestrial broadcast on NBC, The Screen Actors Guild Awards will be going a step further.
A new multi-year partnership has been announced between SAG and streaming giant Netflix, which will see the Screen Actors Guild Awards ceremony air live via Netflix worldwide beginning next year. In addition, the 2023 ceremony will be broadcast on the streamer’s YouTube channel on February 26th from 8pm US-ET.
This marks the first awards show to exclusively air on a streaming service, and likely won’t be the last. Major network ratings for awards shows have plummeted in recent years.
This has resulted in organisations looking at other opportunities, such as streamers which come with a larger global audience, no commercial breaks, and the lack of the kind of restrictions that come with broadcast television.
Bela Bajaria, head of Global TV at Netflix, says:
“The SAG Awards are beloved by the creative community and viewers alike, and now even more fans around the world will be able to celebrate these talented actors. As we begin to explore live streaming on Netflix, we look forward to partnering with SAG-AFTRA to elevate and expand this special ceremony as a global live event in 2024 and the years to come.”
With the new deal, Netflix will also employ use a wide array of social media channels to promote the event. Nominees for the 29th Annual Screen Actors Guild Awards will be announced this morning.
Source: The Wrap